Monday, February 21, 2011

My total media exposure for a week


In Ireland:

Internet: 80%

  • 6 hours on the Internet per day, so 42 hours per week. 
  • Most information and ads are get from Internet.
  • Also play some games on the Internet

Email: 15% 

  • 30min to check and send emails per day. 2 and half hours per week.
  • Get some ads and promotion from emails, normally these ads are from the     online shops I had registered with this email address.               

Radio: 0

TV: 0

Newspaper: 2%

  • 30min per week
  • Get some local news from newspaper

Mobile: 5% 

  • 6 hours per week
  • The ads from Vodafone or town cabs 
  • Few times get phone calls for advertising


In China:

Internet: 40%

  • 4 hours on the Internet per day, so 28 hours per week
  • Nearly half ads from Internet

Email: 8%

  • 2 and half hours per week

Radio: 0

TV: 40%

  • 4 hours watch TV, so 28 hours per week 
  • A lot of ads form TV

Newspaper: 10%

  • 1 hour to read newpaper, 7 hours per week
  • Some ads from newspaper

Mobile: 2% 

  • 4 hours per week
  • few ads from mobile phones